Self Initiated Project

Brand Values:

  1. Cruelty-Free
  2. Trustworthy
  3. Hand-crafted

Visual Keywords:

  1. Soothing
  2. Reassuring
  3. Clean
Say hello to The Pure Botanist’s 6 botanical extracts in perfume form. This perfume brand caters mainly to botanists over the general public.

The brief was to create a brand identity and packaging to do justice to the clients vision
for the brand. Inside the box is an emulsification of 6 botanical extracts that can be used in
different proportions each time you wear it. Feeling fresh? Use more of the lemon extract.
Looking to impress at that big meeting? Use more of the juniper extract.

︎︎︎ Strategy
︎︎︎ Packaging
︎︎︎ Brand Identity
︎︎︎ Social Media