BAKEY WAKEY
Brand Values:
- Modest
- Glee
- Generous
Visual Keywords:
- Merry
- Trusting
- Contemporary
A middle-eastern bakery located in the laid-back yet trending Oud-West
district of Amsterdam.
The brief was to create a fun brand identity kit that reflects the authentic, family recipes of middle eastern sweet and savory snacks. It originally started in a street market in Oud-West, where it gained a loyal following among its neighbors and visitors. Demands from its followers soon lead the third generation baker/founder to the opening of a small shop
where customers can eat their favorite food first thing in the morning.
︎︎︎ Brand Strategy
︎︎︎ Brand Identity
︎︎︎ Packaging
︎︎︎ Illustration
district of Amsterdam.
The brief was to create a fun brand identity kit that reflects the authentic, family recipes of middle eastern sweet and savory snacks. It originally started in a street market in Oud-West, where it gained a loyal following among its neighbors and visitors. Demands from its followers soon lead the third generation baker/founder to the opening of a small shop
where customers can eat their favorite food first thing in the morning.
︎︎︎ Brand Strategy
︎︎︎ Brand Identity
︎︎︎ Packaging
︎︎︎ Illustration
