Brand Values:

  1. Modest
  2. Glee
  3. Generous

Visual Keywords:

  1. Merry
  2. Trusting
  3. Contemporary
A middle-eastern bakery located in the laid-back yet trending Oud-West
district of Amsterdam.

The brief was to create a fun brand identity kit that reflects the authentic, family recipes of middle eastern sweet and savory snacks. It originally started in a street market in Oud-West, where it gained a loyal following among its neighbors and visitors. Demands from its followers soon lead the third generation baker/founder to the opening of a small shop
where customers can eat their favorite food first thing in the morning.

︎︎︎ Brand Strategy
︎︎︎ Brand Identity
︎︎︎ Packaging
︎︎︎ Illustration